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Category Evaluations
Identify Business Growth Opportunities
Whether you are exploring new categories or expanding an existing business, your strategies benefit from an in-depth knowledge of the category, competitors and market dynamics. Our process uses rigorously tested survey science and methodologies, coupled with extensive trending/scale norms and our proprietary volume forecasting models to fill information gaps and let you make important business building decisions with confidence.
| Map your category - mitigate competition and leverage opportunities! | |
Product Evaluations Category Map allows you to easily visualize your customer base & share relative to competitors.
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Category Map Brand share by influencers and customer size  |
| Understand category dynamics - create powerful business stategies! | |
An environmental landscape analysis identifies the current life cycle stage of the category and
your brands, and provides a glimpse into the future using marketing assumption models.
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Market Dynamics |
| Build impactful growth strategies – leverage your strengths vs. competitor weaknesses! | |
Focus on your customers’ needs, competitor weaknesses and product gaps to create a winning position and go-to-market strategy.
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Business Evolution Plan |
| Put Product Evaluations' Other Power Tools to work for you! | |
| Product Evaluations has the mix of capabilities to give you market insights that make a profitable difference to your business. Operator relationships, extensive databases and food-away-from-home expertise combine with research science to deliver real world solutions. | ||
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Innovation Process | Integrate Product Evaluations' Innovation Process to be assured that your new products meet rigorous standards set by your strategies and by your discerning customers -while achieving regular launches and creating efficiencies across your new product budget! |
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Idea Generation | Proactively build your idea pipeline with Product Evaluations' Idea Generation program. Product Evaluations' unique process surfaces marketplace needs and shapes product solutions with input from the foodservice supply chain. |
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Concept Refinement | Put more muscle behind your good ideas! Utilizing a variety of tools, Product Evaluations process adds dimension and customer input to optimize your concept with regard to: marketing/positioning, competitor identity & differentiation, customer usage/application, and product/packaging/delivery criteria. |
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Concept Evaluations | Focus on the best new product opportunities. Product Evaluations will test your ideas and benchmark them against normative foodservice scores that have been established over the past decade. Proritize by sales potential, strategic fit and operator interest to identify winning concepts. |
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Product Evaluations | Feel confident that your new or existing product wins against competitors in the marketplace. Since 1971, Product Evaluations has been testing products and building a database of product diagnostic norms with patrons and foodservice operators to create preferred products and improve performance of existing products. |
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Customer Feedback | Listen to your customers to help create brand, product or business strategies, develop your image and increase performance. The Product Evaluations process integrates your customers' perspective with your business plan to create market driven solutions. |
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