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Innovation Program
Leadership in foodservice requires a constant flow of new products and innovation. Product Evaluations Innovation Program will help you create an active, relevant product pipeline and move it through the appropriate "stage gates". Our approach is systematic and uniquely combines operator creativity, strategy, and research science.
| Project new product sales - create growth plans with confidence | |
With our systematic approach you can be confident that the factors that lead to product success are
achieved
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| Ongoing approach ensures that there is always a strong candidate for launch | |
Innovation system is designed to maximize efficiencies while maintaining consistent
strategic approach
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| Understand best market opportunities with benchmark - maximize sales upon product launch! | |
Product Evaluations' detailed analysis provides a three-dimensional view of your concept by
industry segment.
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Concept Sales by Market Segment (Total Potential Sales=$2.5MM)  |
| Put Product Evaluations' Other Power Tools to work for you! | |
| Product Evaluations has the mix of capabilities to give you market insights that make a profitable difference to your business. Operator relationships, extensive databases and food-away-from-home expertise combine with research science to deliver real world solutions. | ||
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Category Evaluations | Whether you are exploring new categories or expanding an existing business, your strategies benefit from an in-depth knowledge of the category, competitors and market dynamics. Our process uses rigorously tested survey science and methodologies, coupled with extensive trending/scale norms and our proprietary volume forecasting models to fill information gaps and let you make important business building decisions with confidence. |
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Idea Generation | Proactively build your idea pipeline with Product Evaluations' Idea Generation program. Product Evaluations' unique process surfaces marketplace needs and shapes product solutions with input from the foodservice supply chain. |
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Concept Refinement | Put more muscle behind your good ideas! Utilizing a variety of tools, Product Evaluations process adds dimension and customer input to optimize your concept with regard to: marketing/positioning, competitor identity & differentiation, customer usage/application, and product/packaging/delivery criteria. |
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Concept Evaluations | Focus on the best new product opportunities. Product Evaluations will test your ideas and benchmark them against normative foodservice scores that have been established over the past decade. Proritize by sales potential, strategic fit and operator interest to identify winning concepts. |
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Product Evaluations | Feel confident that your new or existing product wins against competitors in the marketplace. Since 1971, Product Evaluations has been testing products and building a database of product diagnostic norms with patrons and foodservice operators to create preferred products and improve performance of existing products. |
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Customer Feedback | Listen to your customers to help create brand, product or business strategies, develop your image and increase performance. The Product Evaluations process integrates your customers' perspective with your business plan to create market driven solutions. |
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