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Product Evaluations
Optimize Attributes and Performance to Maximize Product Success
Have confidence that your new or existing product wins against competitors in the marketplace. Use the power of Product Evaluations' comprehensive database of foodservice diagnostic norms and research methodologies to create preferred products and win competitive cuttings!
| Develop preferred products - beat the competition in cuttings! | |
Product Evaluations Preferred Product Development program utilizes survey
science to help focus your R&D efforts to quickly improve cutting success.
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Product Performance |
| Fine tune new products with customer input for maximum market success! | |
Product Evaluations' Creative Operators™ panel of professional foodservice operators will interact with your product, equipment or package prototype and offer refinement solutions. | |
Roundtable explorations provide solutions across any
number of prototype iterations. Teams are built to match your strategies:
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The customer/operator team will stress test your prototype in actual operational use to
help optimize flavors, forms and product delivery through evaluating:
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| Prove product benefits - create impactful advertising messages! | |
From advertising claims to positioning your product, Product Evaluations can give you the hard
data tools you need.
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Same Store Sales |
| Put Product Evaluations' Other Power Tools to work for you! | |
| Product Evaluations has the mix of capabilities to give you market insights that make a profitable difference to your business. Operator relationships, extensive databases and food-away-from-home expertise combine with research science to deliver real world solutions. | ||
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Innovation Process | Integrate Product Evaluations' Innovation Process to be assured that your new products meet rigorous standards set by your strategies and by your discerning customers -while achieving regular launches and creating efficiencies across your new product budget! |
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Category Evaluations | Whether you are exploring new categories or expanding an existing business, your strategies benefit from an in-depth knowledge of the category, competitors and market dynamics. Our process uses rigorously tested survey science and methodologies, coupled with extensive trending/scale norms and our proprietary volume forecasting models to fill information gaps and let you make important business building decisions with confidence. |
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Idea Generation | Proactively build your idea pipeline with Product Evaluations' Idea Generation program. Product Evaluations' unique process surfaces marketplace needs and shapes product solutions with input from the foodservice supply chain. |
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Concept Refinement | Put more muscle behind your good ideas! Utilizing a variety of tools, Product Evaluations process adds dimension and customer input to optimize your concept with regard to: marketing/positioning, competitor identity & differentiation, customer usage/application, and product/packaging/delivery criteria. |
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Concept Evaluations | Focus on the best new product opportunities. Product Evaluations will test your ideas and benchmark them against normative foodservice scores that have been established over the past decade. Proritize by sales potential, strategic fit and operator interest to identify winning concepts. |
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Customer Feedback | Listen to your customers to help create brand, product or business strategies, develop your image and increase performance. The Product Evaluations process integrates your customers' perspective with your business plan to create market driven solutions. |
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