Proprietary Volume Forecasting Model

Product Evaluations has invested over ten years developing, testing and validating our scoring system as well as a volume forecasting model specifically designed for new products/concepts in foodservice. Our proprietary model, , is used in conjunction with our Category Evaluations and Concept Evaluations Power Tools. It calculates sales volume based on key criteria impacting new product success including:

• Initial marketplace reaction/enthusiasm
• Concept acceptance/comparisons to successful products
• Frequency/quantity estimates
• Customer segments/size of operations
• Exposure rating (a proprietary formula based on launch specifics such as advertising dollars, regional rollouts, distribution sources, sales structure, etc.)

Combine the Concept Evaluations with Product Evaluations placement research to calculate re-purchases – sales over time.

Category size and market share can be easily calculated using our customized models. Determine market size within any category (even services) the way you need it broken down, to map volume or dollars spent and share by:

• Your brand and competitors within specific customer segments
• Usage application, product forms purchased
• Line items, specific varieties/flavors

Combine the Concept Evaluation with a Category map to determine where new product sales/share will come from.

Product Evaluations
Incorporated
708 Enterprise Drive
Oak Brook, IL  60523
(708) 482-7750