Custom Research Services
Helping develop winning product solutions and strategies for food away from home
Category Assessments
- How big is my category?
- What is the position/power of my brand?
- Is my product portfolio optimized to meet the competition?
- Who are my competitors and what are their strengths?
The industries’ most sophisticated volume models and data collection methodologies for assessing categories.
- Category size/brand shares
- Brand power/equity within category
- Product/segment mix analysis
- Opportunity / whitespace identification
Innovation Process
- How can I create a more robust new product idea pipeline?
- What do I do with all these product ideas I have?
- When should I commit development resources against a new product idea?
- How big could this new product be, and how fast?
Proprietary stage gate tools and success measures to help you make the right decisions when it comes to investing in new products.
- Ideation and pipeline development
- Idea mining/screening
- Concept building and due diligence
- Concept testing
- - Success potential
- - Volume estimation (VolCalc)™
- - Price sensitivity
Product Testing
- Does my new product fulfill against the promise of the concept?
- Are my products advantaged versus the competition?
- What is the optimal marketing mix?
- - Price I can charge
- - Promotions I should use
- - Distribution considerations
In-depth analysis of purchase drivers/barriers and product performance measures that ensure you market winning formulations.
- New product performance testing
- - Concept fulfillment
- - Reformulation direction
- - Post-trial volume
- - Price optimization
- Preferred Product Development™ process to create winning products
- Controlled market tests
Staff Expertise
Product Evaluations has the research expertise on staff
to help solve for your information needs, with specialization
in reaching the foodservice operator and patron communities...
Qualitative
- Ideation facilitation
- Online bulletin boards
- Focus groups
- One-to-one interviews
Quantitative
- Online research
- Telephone/CATI
- Central location testing
- Onsite research