Custom Foodservice Research Services

Helping develop winning product solutions and strategies for food away from home

Customized Category Management Tools

Why struggle to force fit cookie-cutter category solutions? Product Evaluations' customized category research programs have been relied on for decades by major organizations in foodservice to:

  • Size the market

    using the VolCalc™ model calibrated specifically to reflect your category and strategies
  • Achieve dramatic growth

    through new business development into identified white space
  • Position your brands

    to leverage perception and optimize equities
  • Target competitor weaknesses

    to build market share in mature and emerging markets
  • Understand your customer

    with comprehensive profiles, needs assessments and current solutions
  • Build strategic initiatives

    through in-depth knowledge of the environment, trends and customers in any market situation
  • Rationalize portfolios

    and create space for innovation
Foodservice Segmentation

Other programs category managers find useful:

MOSAIC™ market segmentation
Custom market segmentation
Awareness, Attitude and Usage
Customer satisfaction
Brand equity / brand power indexing
View all >

Raising the Bar on Foodservice Insights

To find out more, call Laurey Lee (888) 482-7750 -