PROVEN MENU DEVELOPMENT
FOR CHAIN RESTAURANTS

REAL-WORLD RESULTS

Product Evaluations brings together the research processes, commercial kitchen locations,
stakeholders and consumers to vet your menu ideas in the most effective way.

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MENUBRIDGE
Connect to proven research tools for
every phase of menu development

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MENU PIPELINE VALIDATION
Advance a continuous stream of new
menu ideas

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CONSUMER TASTE TESTING
Optimize your recipe development
before launch

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THE MENUBRIDGE PROCESS

The MenuBridge process from Product Evaluations seamlessly connects chain restaurants to consumers. As a result, menu development efforts are powered by accurate and actionable insights so teams can make more informed decisions in less time. And it’s all customizable to fit the needs and work style of any team.

That’s a more efficient and effective process from end to end.

MENUBRIDGE RESEARCH TOOLS
Proven resources for every phase of menu development

IDEATION
Facilitated brainstorming session that generates a pipeline of ideas to solve a specific problem

KITCHEN CREATION
Culinary creation to develop and optimize menu items

LIVE DISCUSSION SESSIONS
Facilitated interactive discussions that dynamically engage consumers around menu objectives

ONLINE SURVEY
Rapid quantitative consumer input predicts menu success

TASTE TEST
Optimize your menu creations and recipes

IN-MARKET TEST
Real world portrayal of menu execution in your locations

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REPORTING
At the end of every menu development project, everything comes together in our highly visual research reports.

+ Process overview

+ Comprehensive ideation lists

+ Detailed recipes

+ Photography of menu executions

+ Range of measures, customizable for each stage gate

+ Notation of specific scores important to overall performance

+ Analytics to tell comprehensive story

+ Summary reporting

+ Detailed analytics and recommendations

+ Video highlights

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MENU PIPELINE VALIDATION
Keep your menu vibrant with a continuous stream of validated menu ideas. Product Evaluations
will work with your team to create a unified pipeline process:

  • Customer driven decision making
  • Consistent and replicable results
  • Data that aligns business metrics with menu objectives

KEY TAKEAWAYS

  • Identify menu ideas that are truly attractive to your customers
  • Understand the potential of new menu concepts to bring in customers and drive repeat visits
  • Prove consumer satisfaction and intent to purchase of menu items before operationalizing them
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CONSUMER TASTE TESTING 
Optimize your menu execution before the launch. Our fully-equipped commercial kitchens can be configured to replicate your back of house capabilities and your finished menu items.

Four reasons to work with us:

  1. Food people: Professionals from the food and hospitality industry
  2. Versatile spaces: Commercial-grade kitchen adjacent to tasting rooms
  3. Quality consumer recruiting: Qualified, screened respondents
  4. Market research expertise: Best in class execution
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FOODVIEW 360° RESEARCH AND INNOVATION CENTER

The FoodView 360° Research and Innovation Center provides menu development insights, access and intimacy that no traditional foodservice research facility can. On one side is a state-of-the-art facilitation room. On the other is a commercial grade kitchen. And at the center of it all is you.

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